How many times in life does the hype add up to the actual experience? Well…A good friend from my Gucci days said, “You need to come to Beverly Hills and meet ALI!!!” “ Ali?” I said. Who the hell is Ali, and why do I “need” to meet him? She began to tell me the story, of Ali Soltani, the creator of Ritmo Mundo watches and how he recently signed a licensing deal for Izod watches. I thought, Awesome!!! Who doesn’t like a trip to Beverly Hills? I used to sell watches, I love watches and everything in my life right now is about my blog and bringing new interesting stories and products to my readers, so I headed to Beverly Hills to meet “Ali.”

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